Channel 9’s national morning current affairs show, The Today Show, televised live from the foreshore at Port Vincent on Thursday 27 October.
The visit to Port Vincent by Steve Jacobs, Channel 9’s national weatherman and his crew, was made possible by the South Australian Tourism Commission and YP Tourism.
South Australia was named number 5 of the top ten must-see destinations for 2017 in the world by Lonely Plant, the world’s most influential tourism guide.
Also visiting Yorke Peninsula were Lonely Planet’s Chris Zeiher, Asia Pacific Marketing Director and SATC’s PR Manager, Alison Hasse.
The Today Show reaches over 430,000 people nationally – with four crosses through the show this equates to an advertising campaign worth hundreds of thousands of dollars free of charge.
YPC CEO Andrew Cameron said “having the Today Show film from Yorke Peninsula in general and Port Vincent in particular is an absolutely priceless promotion for our region. We are thrilled that the SATC chose Port Vincent over many other possible regions and this demonstrates how iconic Yorke Peninsula is in the fabric of South Australian tourism. 2017 heralds a new tourism economy for our state and we are poised to be at the forefront of this new influx of international visitors.”
“488,000 tourists currently inject $190 million per year into the Yorke Peninsula economy creating 900 local jobs – we hope that tourism expenditure will grow to around $250 million in 2017 with the potential additional tourists.”