Yorke Peninsula Council has launched an online marketing campaign, “It’s Not All Doom and Bloom” to support local businesses during the ongoing harmful algal bloom.

Within the first 24 hours, the first video in the series was viewed more than 18,000 times and shared nearly 150 times, highlighting strong community interest and engagement.

The campaign features a series of short, light-hearted videos showcasing the unique attractions, local produce, and welcoming communities across the Yorke Peninsula.

By combining stunning footage of the region with a touch of humour, the videos aim to raise awareness of the challenges businesses are facing due to the algal bloom, while encouraging residents and visitors to continue supporting them.

Council staff visited local businesses across the peninsula, speaking directly with owners and operators to understand the impacts of the bloom.

Feedback from the community has been overwhelmingly positive, with businesses welcoming the initiative and appreciating the support from Council.

“The response to the campaign has been incredible,” Acting Mayor Richard Carruthers said.

“These videos not only show the resilience and creativity of our local businesses but also remind everyone that there’s still so much to see, do, taste, and enjoy on the Yorke Peninsula.

“Even during challenging times, our community spirit shines through.”

The first video in the series is narrated by Dalrymple Hotel publican Rob Rankine, who came up with the concept and catchphrase.

“You’ve heard about the bloom and yes, the coast is doing it tough,” Mr Rankine said in the video.

“Yorkes needs your support, and lucky for you there’s so much to discover and enjoy — from the coast to the country.

“Yorke Peninsula is open — all of it. So, spend a little, smile a lot, and remember… it’s not all doom and bloom.”

Council encourages everyone to watch, share, and support local businesses by exploring the experiences and services featured in the campaign.

The videos will continue to be released on Council’s social media channels over the coming weeks, highlighting a wide variety of businesses, activities, and attractions across the region.

The video can be viewed here.